Perpetual's Leadership (Licensing Agents)

David Milch

Over the last 20+ years, David Milch has created and managed merchandise licensing and brand extension programs for some of the world's biggest brands.

In overseeing Ford Motor Company's $1.3 billion merchandise licensing business, David designed and executed strategic brand licensing programs that raised brand awareness, protected valuable trademarks, and generated millions of dollars in revenue. Under his direction, David's team ran a global network of more than 300 licensees that manufactured and distributed products for Ford, Lincoln, Jaguar, Land Rover, Aston Martin, and Volvo. The new product lines penetrated such categories as apparel, apparel accessories, auto accessories, home furnishings, toys, and novelties.

Prior to managing Ford's merchandise licensing program, David spent more than ten years enhancing brand value for some of the world's largest entertainment companies, including Universal Music Group, MTV, and BMG.

David began his career in advertising with Wunderman, now part of the WPP Group, where he worked with such Fortune 500 clients as AT&T and Apple Computer.

David graduated from Syracuse University with a BS in Marketing and Finance, and received an MBA degree from New York University in 1999.