Selecting the Right Type of Brand Licensing Program

Perpetual's brand licensing experts build two types of merchandise licensing programs: one for brand owners looking to license out their brands and trademarks, and one for manufacturers looking to licensing in, or acquire brand licenses.

Brand Representation Licensing

If you're a brand owner looking to license-out your brand or trademark into the marketplace, Perpetual secures and manages a portfolio of licensees (manufacturers) to create, market and sell new, approved retail products that feature your brand, logo or trademark.

Brand Licensing can serve an important role in your company's marketing program and achieves three objectives:

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Brand Acquisition Licensing

If you're a manufacturer looking to license-in trademarks to bolster your product lines, Perpetual facilitates the acquisition of a portfolio of brand licenses and popular trademarks that are leveraged in the development of new retail products.

Brand Licensing can serve an important role in your company's product development plan and achieves three objectives:

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