DIME® Process for Acquisition Programs

At Perpetual, the foundation of our work is DIME® (Development, Implementation, Management, Evaluation), a proprietary, four-stage brand licensing process that guides the expert development and detailed execution of our merchandise licensing programs.

DIME®... Our process. Your success.


We start the DIME® process by studying your corporate goals, licensing objectives, the marketplace, and your products — and we identify opportunities to develop new products. Armed with this information, we create a Strategic Licensing Plan (SLP), which is the blueprint of your program. In the SLP, you'll find a meticulous plan, including detailed recommendations on prospective brands, and distribution channels.


In the second phase, we implement your Strategic Licensing Plan. Using approved sales materials created during the Development phase, we pursue qualified licensors from the SLP. Upon your authorization, we negotiate license agreements with these brand owners on your behalf, ensuring an optimal financial and legal arrangement. Once licensors are engaged, we work with your team to educate your team about the brand.


At Perpetual, we professionally manage every aspect of the program - from development to launch. This includes daily interaction with your team and your licensors to ensure that both parties fulfill their contractual obligations. Perpetual also ensures the timely issuance of reports and royalty payments.


The final, ongoing phase of DIME® is the monitoring of your brand licensing program. We routinely evaluate the value of your licenses, and then strategize ways to improve them. Perpetual also assesses our own work on the program, ensuring that we fulfill our promise to you. Our goal is to work with you as a team, continually monitoring and improving your licensing program.