Brand Licensing Consulting Practice

For companies who have licensing needs that do not fit into Perpetual's Brand Representation or Brand Acquisition programs, Perpetual can be engaged through its brand licensing consulting practice.

On occasion, brand owners and manufacturers require the knowledge or expertise of experienced licensing agents to achieve their business goals, without the need for the creation of an entire program. In these cases, Perpetual works with clients on a consulting basis to address specific licensing needs that deliver the results for which they are looking.

Perpetual's wealth of knowledge covering the licensing industry and the issues relating to brand licensing is unparalleled. Our broad range of expertise and strategic approach to finding brand licensing solutions lead us to new ideas that quickly become our clients' successes.

Perpetual's Brand Licensing Consulting Practice is available for a variety of engagements including, but not limited to.

Negotiation of one-off, or a limited number of license agreements
Analysis of brand licensing opportunities
Analysis of existing licensing programs and/or recommendations for program improvements
Completion of brand licensing studies
Development of brand licensing tools
Assessment of existing licensing processes and recommendations on best practices
Research to identify, assess, or better understand, licensing opportunities
General guidance or advice relating to brand licensing