Brand Licensing 101: Using a Brand Licensing Agency

Using a Brand Licensing Agency

Successful marketers recruit licensing agencies for the same reason they hire ad agencies and PR firms: they want industry-leading professionals working on their business.

Brand licensing agencies, like Perpetual, offer countless assets:

Expertise developed from years of working in the licensing industry
Experience gained from building comparable programs
In-depth knowledge of licensing, the market, and the needs of your program
Relationships with a network of the most qualified partners
Capability to get your program to market faster
Ability to work more efficiently by doing things right the first time
100% focus on licensing, and only licensing

This results in a profitable program:

Minimal costs to initiate
Stronger agreements with more capable partners
Faster implementation and products to market
More compelling products and wider distribution

At Perpetual, we believe that the symbiotic relationship between a client and licensing agency is paramount. A licensing agency's revenues are directly correlated with the success of the client's licensing program. Thus, the more successful the program, the more reward both parties receive. This type of mutual arrangement guarantees that your agency will dedicate itself to your business 110%.